The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:


If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.


If you liked that post, then try these…

Dismissing Generation Y by Josh Allan Dykstra on August 20th, 2012

The Lovely Bones by Josh Allan Dykstra on December 13th, 2005

Leadership Is Not For You by Josh Allan Dykstra on April 27th, 2010

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