If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:
If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.
This the heart of personal branding at its most powerful.
It’s also what “having a career” is all about in the new economy.
Advice For My Daughter: ‘Real’ and ‘Tangible’ Are Not The Same by Josh Allan Dykstra on March 21st, 2014
What Does A Great Workplace Look Like? by Josh Allan Dykstra on April 7th, 2014
What’s 3 Trillion? by Josh Allan Dykstra on February 4th, 2008