The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:


If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.


If you liked that post, then try these…

Thoughts On Oil Addiction by Josh Allan Dykstra on September 19th, 2008

The Future Of Publishing by Josh Allan Dykstra on May 20th, 2010

How To Stop Sucking by Josh Allan Dykstra on October 9th, 2009

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