If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:
If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.
This the heart of personal branding at its most powerful.
It’s also what “having a career” is all about in the new economy.
We Are What We Choose (2010 Princeton Baccalaureate Remarks by Jeff Bezos) by Josh Allan Dykstra on June 20th, 2010
Borrowing Time (A Story About Couches & Mountains) by Josh Allan Dykstra on March 28th, 2013
A New Way To Get Music? by Josh Allan Dykstra on May 1st, 2008