The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:

You.

If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.

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If you liked that post, then try these…

We Are What We Choose (2010 Princeton Baccalaureate Remarks by Jeff Bezos) by Josh Allan Dykstra on June 20th, 2010

New Social Media Facts! by Josh Allan Dykstra on September 30th, 2009

Things I Know About Writing A Book, Part 1 by Josh Allan Dykstra on August 13th, 2012

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