If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:
If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.
This the heart of personal branding at its most powerful.
It’s also what “having a career” is all about in the new economy.
Experiments In Telling The Future by Josh Allan Dykstra on January 9th, 2012
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Borrowing Time (A Story About Couches & Mountains) by Josh Allan Dykstra on March 28th, 2013