The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:

You.

If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.

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The Rich Young Me by Josh Allan Dykstra on January 29th, 2008

The Epic Fail of California (and Why It Matters) by Josh Allan Dykstra on October 4th, 2009

A New Way To Get Music? by Josh Allan Dykstra on May 1st, 2008

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