The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:


If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.


If you liked that post, then try these…

The Death Of Books? by Josh Allan Dykstra on August 21st, 2009

End Of An Era by Josh Allan Dykstra on January 29th, 2010

2012: Year In Review by Josh Allan Dykstra on January 6th, 2013

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