The Ultimate Scarcity

Posted by on Apr 30, 2012 in Legacy, Life | No Comments

If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:

You.

If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.

//

If you liked that post, then try these…

The Shopocalypse Is Upon Us! by Josh Allan Dykstra on December 13th, 2007

How Superman Makes An Omelet by Josh Allan Dykstra on September 19th, 2011

Age Has Nothing To Do With How Old You Are by Josh Allan Dykstra on May 5th, 2010

Leave a Reply