January, 2013 Archive

4 Unconventional Ways To Market Your Book On Aleweb

January 28, 2013• Leadership

Recently, Tara Alemany, a friend of mine from the LeadChange Group, asked me to write a guest post for her blog, Aleweb Social Marketing: The Conversations Around Us. She asked me about my experience with Igniting the Invisible Tribe so far, and to write a post on what works (and what doesn’t) when marketing a book online. Here’s what I said…

So, I hear you’re an author with a book on your hands. Or, perhaps, you have a book in production which will soon release to be your groundbreaking tome. First, congratulations! Please don’t take these compliments lightly — many, many (maybe even most) people would “like to write a book someday.” Simply by the act of actually completing the task, you have made yourself a scarce resource. You’ve put your thoughts into the world in a careful and meaningful way. This is something to celebrate!

That said, even though you now (or will soon) have a book that you’re incredibly proud of, what you probably don’t have are millions of eyeballs, poised and ready to consume your brilliant and innovative prose. Don’t let this get you down; it’s a problem most new authors face, honestly. Most of us aren’t radio hosts or TV stars. We don’t have 100,000+ followers on Twitter or celebrity status.

So how do us “normal folks” get the work we’ve slaved over for months (maybe even years) in front of the right readers? Here are four ways you may not have considered…

CLICK HERE TO READ THE REST!

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Interview On Rideau’s Real Recognition Radio Show

January 22, 2013• Leadership

For all of you who are tired of reading (or just want something different!), this week I’m pleased to share with you an interview that was taped a few months back with the tremendously cool guys at Rideau’s Real Recognition Radio show. It airs live today! (Note: if you’re viewing this on 1/22/13 and missed the live broadcast, the recording will be available in 24-48 hours here or on iTunes here.)

Since the book’s release, I’ve done a decent number of interviews about it (and I’m looking to do a few more this year, too — if you have an idea, please click here to send me a message). Through this process I’ve realized something very important about interviews: while it is very important for the interviewee to be prepared and know their subject well, it is JUST as important for the interviewER to be on their game. It makes an ENORMOUS difference in the quality of the conversation.

Roy and Max were without question two of the best interviewers I’ve experienced thus far. Their preparedness and the depth of their questions was nothing short of phenomenal. In fact, here’s a few of the great questions they sent me to prep (many of which you’ll hear us discuss in our conversation):

  1. Josh, I’m intrigued by the title of your book: Igniting the Invisible Tribe: Designing An Organization That Doesn’t Suck. Can you tell us why you wrote this book?
  2. I really like your style of writing and the way the book is organized: New Answers; New World; New Problems; New Rules; and New Tools. Let’s start with “New Answers,” do you think this is a generational shift for workplaces that don’t suck, or is it bigger than that?
  3. You write:  “Somewhere out there, there is an invisible tribe that wants to help you.”  Who are these folks and how does one ignite the invisible tribe?
  4. To quote from the book you write: “The environment we create around ourselves is the tangible expression of our values. We are continually reinforcing the things that truly matter to us, and disregarding the rest.” You suggest we should focus more on building environments than focusing on culture, why?
  5. In the chapter “Drawing Better Lines” you suggest there is a better way to measure outcomes / performance. What should we be measuring?

I hope you enjoy!

The interview is LIVE NOW, so click the banner below to check it out on the web, or on iTunes here.

RRR

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Future-Proofing Your Company on Under30CEO

January 13, 2013• Leadership

As promised, there will be weeks this year where I’ll point to an original article written by me but posted elsewhere. This week’s post is a feature I did for Under30CEO called “The 3 Ways To Future-Proof Your Organization.” Here’s an excerpt to get you started:

It all started with a simple question: “What in the world was going on with the world?”

It wasn’t a small or easy-to-answer question, but it was fairly straightforward.

When I looked at the world of work and the business marketplace, I could feel that something was different. Something had changed. You’ve probably noticed this, too. Strategies that used to be tried and true now seemed flimsy and false. Business models that raked in money just ten years ago were now crumbling. Yesterday’s “best practices” felt stale. I wanted to know why. More importantly, I wanted to know this:

If the old stuff wasn’t working, what was?

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CLICK THE LOGO OR LINK BELOW TO READ THE WHOLE ARTICLE

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The 3 Ways To Future-Proof Your Organization

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