There’s a cottage industry called “coaching” that’s sprung up over the last few decades (it’s quite a large cottage, but still).

On the surface there’s nothing wrong with this.

But I have come to believe that the fact this industry exists at all is an indication of a dirty and not-so-little business secret…



P.S. We’ve got the beginnings of a great dialogue in the comments section — come and add your thoughts!


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One Comment

  • I enjoyed reading your Future of Coaching blog. I always was suspicious of why we need coaches, when we have managers and supervisors. Isn’t the duty of these supervisory positions to coach their employees? And, why do we need the executive coach?

    I’m with you on loving coaches. I am a coach and promote the things that coaches do to help people work well and develop. But, I do agree that the organization should provide that within the structure. You may have an even better idea.

    Love to hear it and share my experiences.

    Thanks for the insight.

    Mikw Wichman

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