The Future Of Coaching

Posted by on Jan 23, 2012 in Leadership | One Comment

There’s a cottage industry called “coaching” that’s sprung up over the last few decades (it’s quite a large cottage, but still).

On the surface there’s nothing wrong with this.

But I have come to believe that the fact this industry exists at all is an indication of a dirty and not-so-little business secret…



P.S. We’ve got the beginnings of a great dialogue in the comments section — come and add your thoughts!


If you liked that post, then try these…

Good Leaders Don’t Do Everything by Josh Allan Dykstra on September 25th, 2010

Death To Performance Reviews by Josh Allan Dykstra on April 11th, 2011

Delivering A Crisis Of Purpose by Josh Allan Dykstra on November 26th, 2012

1 Comment

  1. Mike Wichman
    February 21, 2012

    I enjoyed reading your Future of Coaching blog. I always was suspicious of why we need coaches, when we have managers and supervisors. Isn’t the duty of these supervisory positions to coach their employees? And, why do we need the executive coach?

    I’m with you on loving coaches. I am a coach and promote the things that coaches do to help people work well and develop. But, I do agree that the organization should provide that within the structure. You may have an even better idea.

    Love to hear it and share my experiences.

    Thanks for the insight.

    Mikw Wichman


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