If we buy the fact that everyone is indispensable, it means we have access to the ultimate scarcity:

You.

If there’s no one else like you, if you’re one of a kind, if there’s nobody else on the planet who can do what you can exactly the way you can do it — and if you can identify what that “thing” is — you can learn to leverage that scarcity to create demand.

This the heart of personal branding at its most powerful.

It’s also what “having a career” is all about in the new economy.

//

If you liked that post, then try these...

A Future Not Our Own by Josh Allan Dykstra on January 20th, 2007

From The Perspective Of A Volcano by Josh Allan Dykstra on April 25th, 2010

The Shopocalypse Is Upon Us! by Josh Allan Dykstra on December 13th, 2007

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.