In our business culture today, we have a relentless focus towards more— buying more, selling more, having more. We’ve even codified this unending expectation into our work lives in the form of “quarterly returns.” The explicit and implicit expectation set upon our most public organizations is unending growth, quarter after quarter, year after year, forever and ever.

More, more, more.

But we live on a planet with finite resources. How is it we think infinite quarter-upon-quarter returns aren’t just possible, but are actually sustainable…?

There’s something deeply unhealthy about this, and we see it clearly in the biological world, because there IS something that provides unending growth and ceaseless consumption of resources: we call it cancer.

Probably not the example we want.

Maybe you’ve heard this analogy before…



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