It’s becoming increasingly important for us to be able to stand out as individuals in the marketplace. Whether we work alone as a solopreneur or as an employee in an enormous organization, it’s crucial for us to find ways to differentiate and display our value.

The best way to do this is by building a personal leadership brand. But how do we do this?

There are many ways to perform the steps of creating a personal brand (building websites, designing a social media strategy, etc.) and you can find tons of resources for that online. But there’s something we must do before those things, and it is the most important step of all.

Before we can tell the world who we are, we need to know who we are.

While this seems obvious, it turns out to be much more difficult to do than it is to read.

Fortunately, there are 3 easy-to-understand parts to making this happen, and following them will help you build your personal leadership brand. These three steps are:

  1. Strengths (Know ‘Em)
  2. Space (Carve It Out)
  3. Sensei (Get One)

Now at this point, at the risk of seeming like a big tease, I must confess I already wrote about this in great detail in another post. For the full article on this process visit the LeadChange blog.

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P.S. Bonus reading — I provide a free download link to two phenomenal articles about building a great personal brand in this article.

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The Downside Of Diversity by Josh Allan Dykstra on May 21st, 2012

How To Work With Gen Y, Part 2 by Josh Allan Dykstra on March 7th, 2014

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