Doing “purpose work” in organizations seems to be all the rage right now. And, again, for the most part, this is a great thing. But something has been bothering me about this, so today I’d like to show you exactly how “purpose work” can fail your organization.

There are two primary ways this happens:

  1. It can make individual purpose feel coerced, and
  2. It can make individual purpose feel like it’s something that can be “figured out.”

Let me explain…

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