macbook

“Ever since Steve came back [in 1997] and worked with Jony on redefining the entire process, the industrial design teams [and] the engineering teams are joined at the hip in the work they do,” Schiller said. “They think up solutions to problems together as the disciplines are merged into a seamless process.”

Inside Apple’s Perfectionism Machine by Lance Ulanoff — Mashable, October 28, 2015

If you’re interested in understanding how the most valuable company on earth works, this article is a great place to start.

Count how many times the word “collaboration” is used in this article. In a clearly tech-angled article featured on a website built for nerds (a term I use most affectionately, mind you) a form of the word “collaborate” is used an astonishing 14 times.

In a word, this is how Apple does what it does.

If there is one failing of the modern organization, it’s this: almost everything about today’s organization (our structures, our thinking, our policies, our team-work, our leadership/management styles, on and on) is actually designed to prevent true collaboration.

This approach doesn’t work now, and it will keep working less and less.

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If you liked that post, then try these...

"The Technology Of Management Is An Insult To Your Intelligence" on HuffPost by Josh Allan Dykstra on January 21st, 2017

‘Team Players’ Are Killing Your Company by Josh Allan Dykstra on July 28th, 2010

The Magic Of Organizational Change by Josh Allan Dykstra on August 12th, 2010

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