macbook

“Ever since Steve came back [in 1997] and worked with Jony on redefining the entire process, the industrial design teams [and] the engineering teams are joined at the hip in the work they do,” Schiller said. “They think up solutions to problems together as the disciplines are merged into a seamless process.”

Inside Apple’s Perfectionism Machine by Lance Ulanoff — Mashable, October 28, 2015

If you’re interested in understanding how the most valuable company on earth works, this article is a great place to start.

Count how many times the word “collaboration” is used in this article. In a clearly tech-angled article featured on a website built for nerds (a term I use most affectionately, mind you) a form of the word “collaborate” is used an astonishing 14 times.

In a word, this is how Apple does what it does.

If there is one failing of the modern organization, it’s this: almost everything about today’s organization (our structures, our thinking, our policies, our team-work, our leadership/management styles, on and on) is actually designed to prevent true collaboration.

This approach doesn’t work now, and it will keep working less and less.

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