We are quickly moving into a world that is filled to the brim with ideas, information, and knowledge. There has been talk for many years about “knowledge workers” and a “knowledge economy,” but as we can clearly see (and maybe even more importantly, feel, through the overwhelming information deluge which floods us daily), there is no simply no shortage of ideas anymore. If anything, we are approaching the point where it’s simply too much for most of us.

This is why your great idea doesn’t matter.

To be fair, my great idea doesn’t matter, either. (As an “idea guy,” this is quite painful to admit.)

The marketplace is saturated with ideas, information, and knowledge. In economic terms, the supply is beginning to outstrip the demand — and as we know, this simple equation determines what is valuable.

So in a world that couldn’t care less about “another great idea,” what actually matters?

In a word: execution.

In this kind of world, the right questions are things like:

  • What can you do to bring your great idea to life… in the real world, helping real people?
  • Is your great idea practical, tangible, and actionable?
  • Does your great idea actually solve a problem that needs solving?

If not, we just don’t care.


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